Google TV Brings the Power of the Internet and Web Browsing to Your Living Room

Google, Sony, Intel, Logitech, Best Buy, Dish Network and Adobe have come together to launch Google TV. Google TV is an open platform to bring in the next generation web TV, Internet HDTV, Android TV apps with the power of the Internet and web browsing to your living room. This is possible via channels delivered through pay TV providers and content available on the internet and by integrating the modern HDTV with its companion devices.

Google TV is built on the Android platform 2.2 and runs the Google Chrome web browser which integrates Adobe Flash Player 10.1. This allows users to view web pages with Flash content including games, applications, videos, animations etc. With Google TV, customers can have access to TV channels, Internet and cloud based applications and information. Google TV allows streaming video from content platforms like Amazon Video On Demand, Netflix and YouTube and runs apps from the Android Market.

Google TV targets a whole new generation of audience for your website

Google TV allows your website with optimum website design and performance to be viewed from your TV as a result of which your website can target a whole new generation of audience.

Other features required for the website are as the following:

• Your website must be simple and easy to navigate on big screens with Flash and music
• Video content: Quality Video content is essential for search results in Google and YouTube
• Your website and its content should look good no matter what kind of screen it is on
• The TV remote should allow more searching with Google and increase your market share considering the overwhelming number of TV viewers
• Since Android apps are more critical in giving your website greater visibility, they must be accessible via Google TV

Optimize your web applications for Google TV.

SEO and Google TV put your website right in the living room of your consumers

Now that the web is going to be available instantly through your TV, SEO is going to be needed more than ever for the maximum visibility of your website. SEO helps optimize your website and displays it high on search engine page results and put the page 1 results instantly on the screen. Companies and brands in paid-click and display ads appear on the TV, as they do on the Web. Google TV brings the search browser to the television and consumers see the same ads on the Web and on the Google TV. Consumers can toggle from search on the Internet to television without the need to navigate through clumsy on-screen directories. A search box helps consumers get the same feel on the television that they do on the Internet.

TV Ads Networks

Google TV Ads is an online marketplace that makes it easy for anyone to buy and measure national cable television advertising. Using the familiar Adwords interface, you can launch a television campaign in minutes. Currently, Google helps achieve national targets through our partnerships with Dish Network, Bloomberg TV, and NBC Universal.

Networks targeted with Google TV Ads are as the following:

1. MTV – www.mtv.com
2. MTV2 – www.mtv2.com
3. A&E Network -www.aetv.com
4. ABC Family – www.abcfamily.com
5. AMC – www.amctv.com
6. Angel One – www.skyangel.com
7. Animal Planet – animal.discovery.com
8. BBC America – www.bbcamerica.com
9. Biography Channel – www.biography.com
10. MSNBC – www.msnbc.com
11. Cartoon Network – www.cartoonnetwork.com
12. Tennis Channel – www.thetennischannel.com
13. USA Network – www.usanetwork.com
14. VH1 – www.VH1.com
15. Women’s Entertainment (WE) – www.we.tv
16. Weather Channel – www.weather.com

etc….

Google plans to provide the developers with a software development kit so they can build rich applications and distribute them to Google TV users via the Android Market.